Music Video: Cults - "You Know What I Mean"

Cults have released the official music video for their track "You Know What I Mean". The cut appears on the NYC duo's eponymous debut studio album, which dropped last June via In The Name Of/Columbia. The Isaiah Seret-directed visual shows you the dangers of playing with fire. There is actually a deeper meaning somewhere in there, but not messing with fire is definitely something to take away from the clip. You can analysis the story for yourself, below.