Margot & the Nuclear So and So's launched 'Pledge Music' campaign. Hit goal. Working on new album.

Yesterday, Margot & the Nuclear So and So's launched a Pledge Music campaign. If you are not familiar with the site it's very similar to Kickstarter, which allows fans to fund certain musical projects for artists they like. In this case, Margot were looking to raise enough funds to record their next album. Within one day of it's launch the group have already hit their goal. The campaign is currently at 128% funded with over 200 pledges. That doesn't mean you shouldn't still pledge and get some really cool exclusive stuff. Check out what the band had to say about the campaign below. The release date for The So and So's fourth studio album is yet to be determined.   

Margot & The Nuclear So and So's - New York City Hotel Blues  (Buy)

After 3.5 full length albums, released indie/major/self, Margot is exploring the Direct-to-Fan way of releasing records. In the past, we haven’t attempted this model because, quite honestly, a lot of the campaigns we saw felt disingenuous and at times, distasteful. We didn’t feel we had incentives to make it as cool as we wanted it to be, and we weren’t willing to peddle old t-shirts or stick Red Bull banners on the bus to make it happen. But now it’s 2011, and we feel like we have enough cool things to make it worthwhile; and we have the songs to make a great record.

Working on this record makes us very happy. And now we have people who make us very happy coming into the picture and asking if they can be involved in promoting this album. So to finish it, in the manner we feel it deserves, we thought we would spend a couple months putting together a list of incentives for people who were kind enough to contribute to the funding of a full length Margot LP. If, at the end of two months, we hadn’t come up with things that we personally would love to purchase from a band we were fans of, we would’ve forgotten the whole thing and finished the album in Tyler’s bathroom… or something.

Well, we think we came up with a solid list of incentives, so we don’t feel too bad asking y’all to consider pledging whatever you can to help us finish our best record. As you can see from the list of incentives, you’ll have access to a whole load of stuff that we’ve dug out of the Margot vaults, including long out of print 7"s, test pressings, the “payphone” single, super rare versions of the new album, never before released demos, etc etc etc. We’ve tried to make the list unique, so be sure to look at the list carefully.

We have also tried to capture the long lost magic of the Tuesday release, record store experience by offering some “Record Club” packages, that give access to tons of unreleased Margot material, delivered to pledgers on various Tuesdays over the course of the year, so check those out.

Again, we aren’t selling items, or pre-selling the record; we are asking those of you who have a more intense relationship with Margot’s music to actually assist the band in creating a new album. And we hope you get some cool stuff in exchange for your contribution.

Thanks for reading.
Margot.